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TCL Smart Lock Product TVC Delivered Efficiently – A One‑Week Sprint Under the Rain!

7‑Day Extreme Challenge!

13 Actors, 4 Videos

In early March, the team received an urgent brief for the TCL Smart Lock product TVC project. To meet the AWE press conference in Shanghai in mid‑March, we had just one week to complete scriptwriting and shooting. With only two days of filming, we had to coordinate 13 actors – a true test of time and efficiency!

Every step was like a giant gear that needed to mesh perfectly to keep the entire project running smoothly.

Besides the time pressure, we also faced weather challenges. During the two shooting days, the weather was uncooperative – it rained about 70% of the time, making outdoor shooting extremely difficult:

Rainy days mean dim lighting, but our lighting crew did a great job ensuring brightness for every scene:

During breaks in the rain, the team quickly seized the opportunity to efficiently complete outdoor shooting:

The actor with the longest screen time (playing the father in the X10R spot) worked until nearly midnight to finish the night scenes:

The director team went over every shot detail and blocking with the actors, again and again...

4 Smart Lock Models

How to ""Film"" Each One Differently?

The TCL X10R 3D Face & Palm Vein Cat‑Eye Smart Lock and the C10R 3D Face Distributed Cat‑Eye Smart Lock, priced between 3,000‑5,000 RMB, target elite, successful families. We set the video tone as a blend of elegant style and technology, using a villa as the shooting location to match the premium, high‑tech quality of the product.

▲ TCL X10R 3D Face & Palm Vein Cat‑Eye Smart Lock TVC

The two K9G series smart locks are priced above 2,000 RMB, targeting a younger mid‑to‑high‑end audience. For these, we used a fast‑paced visual language and music, combined with a modern flat‑style home setting and warm life scenes, to highlight the K9G series' dynamic and trendy vibe.

▲ TCL K9G Max Palm Vein Dual‑Camera Cat‑Eye Smart Lock TVC

▲ TCL K9G Plus True 3D Face Dual‑Camera Cat‑Eye Smart Lock TVC

As a rising star in the home sector, smart locks have been gaining increasing consumer favour in recent years. TCL, as a leader in technology, has keenly observed and actively entered the smart lock market. This project allowed the Fancy＆Fichey team to embark on a brand‑new advertising exploration journey in the smart lock field.

Thanks to the client's on‑set support throughout the shoot, providing essential product knowledge guidance for the project!

Finally, here's the crew group photo – mission accomplished!

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