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Good News｜Fancy＆Fichey Crowned in the First Half of 2025, Winning Multiple Awards at Golden Mouse, TopDigital, and Hoxiao Awards!

In the first half of 2025, China's most authoritative digital marketing industry awards were announced one after another – the 16th Golden Mouse International Digital Marketing Festival was held in Beijing, the 13th TopDigital Innovation Marketing Ceremony and the 16th Hoxiao Awards ceremony were successfully concluded in Shanghai. In these three highly authoritative and influential industry events, Fancy＆Fichey stood out with outstanding creativity, brilliant marketing strategies, and execution capabilities, winning 2 Gold, 1 Silver, and 2 Bronze awards!

The 16th Golden Mouse Digital Marketing Awards

Founded in 2009, the Golden Mouse Digital Marketing Awards is one of China's most prestigious digital marketing competitions, often regarded as a ""barometer of digital marketing."" On the evening of the award ceremony, over 300 industry elites gathered to witness this annual industry event.

Nearly a thousand entries competed in this year's Golden Mouse Awards! After rigorous online preliminary reviews by over 200 judges, offline final reviews by 76 judges, and selection by a panel of Grand Prix judges, Fancy＆Fichey won the Gold Award in the Overseas Marketing category for its ""TCL FreshIN 3.0 Fresh Air Conditioner Asia‑Pacific Launch"" creative marketing project, demonstrating its strong capabilities in the digital marketing field.

The 13th TopDigital Innovation Marketing Awards

The TopDigital Innovation Marketing Award is dedicated to discovering benchmark cases that drive significant growth and demonstrate forward‑looking vision. Over the years, the organizing committee has maintained high evaluation standards, recognizing outstanding cases from a brand‑business perspective, while paying close attention to the changes in technology, media, and underlying logic behind brand marketing.

To ensure the authority and professionalism of the awards, TopDigital assembled a carefully selected judging panel. This year's panel consisted of over 100 industry experts from sectors such as food and beverage, with 77% coming from brands and holding positions of director or above. They conducted in‑depth analyses of the entries from multiple perspectives, evaluated them against a comprehensive set of indicators, and considered both commercial breakthroughs and social value.

At this year's event, Fancy＆Fichey won the Gold Award in the Overseas Marketing category with the project ""TCL Fresh Air Conditioner Launches Overseas, Continuing to Lead as Top 1""!

In January 2025, leveraging its ""dual TOP1"" advantages in Thailand and 20 years of channel accumulation, TCL chose Thailand as the Asia‑Pacific launchpad for the third‑generation FreshIN 3.0, radiating to Australia, New Zealand, and other regions. In the marketing campaign, Fancy＆Fichey precisely focused on the positioning of ""A New Generation of Fresh Air Conditioner,"" using an inverted pyramid audience strategy to target families with children, business professionals, and seniors, integrating localised creativity with health concepts to boost awareness and purchase motivation. The campaign also deployed celebrity buzz, thematic TVCs, and omnichannel marketing to amplify brand communication overseas.

The 16th Hoxiao Awards

The Hoxiao Awards is an authoritative award in China's brand marketing digitalisation field, established under the guidance of the Digital Marketing Professional Committee of the China Advertising Association. Adhering to the mission of ""being a builder of the industry,"" it focuses on discovering annual benchmark cases. This year's competition attracted nearly a thousand companies, with nearly 4,000 case submissions. After online preliminary reviews by over 1,200 judges and offline final reviews by 130 judges, the finalist rate for gold, silver, and bronze awards was strictly controlled at around 18%, reflecting the professionalism and difficulty of winning.

Fancy＆Fichey won the following awards with the creative marketing project ""TCL Fresh Air Conditioner Launches Overseas, Continuing to Lead as Top 1"":

The 16th Hoxiao Awards – Content Marketing Silver Award

(In this year's competition, the Gold Award in the Content Marketing category was not awarded, making the Silver Award the highest honour in that category – Fancy＆Fichey secured a highly valuable Silver Award!)

The 16th Hoxiao Awards – Overseas Marketing Bronze Award

The 16th Hoxiao Awards – Home Appliance Category Bronze Award

Deepening Brand Globalisation, Innovation‑Driven Marketing

Since 2019, Fancy＆Fichey has been strategically positioned in brand globalisation marketing, creating the ""Fanshi – China Brand Globalisation New Marketing Service Platform"" that provides end‑to‑end services including strategy formulation, creative ideation, content production, and communication promotion. Leveraging the strengths of ""Content + Technology + Channels,"" we bridge the cognitive gap between domestic companies and global consumers, tell compelling Chinese brand stories, and enhance the added value of products and services.

Unlike traditional ""product digitalisation"" approaches that rely primarily on overseas media buying, Fancy＆Fichey focuses on product and brand building, adopting a target‑audience‑oriented approach with precise positioning, refined content, and enhanced emotional connections, transforming overseas consumers' perception of Chinese brands from ""value for money"" to embracing an innovative and diverse image. In terms of communication strategy, Fancy＆Fichey has developed formats that resonate with overseas audiences, leveraging local media for rapid and precise reach, pioneering new paths for Chinese exports to go global.

Listen to our Creative Director share insights on our overseas marketing advantages in the TopDigital awardee interview.

Q: As overseas markets transition from blue to red oceans, how does your company precisely target markets and build differentiated competitive advantages in the globalisation process?

Fancy＆Fichey's success at the three top digital marketing competitions – Golden Mouse, TopDigital, and Hoxiao – not only earned high industry recognition but also highlighted its deep expertise and strong innovative capabilities in digital marketing. Moving forward, we will continue to drive brand commercial value with data intelligence as the engine and creative content as the bridge. This achievement is both a validation of our professional strength and an affirmation of our innovative philosophy and practical results. In the face of the global digital marketing wave, Fancy＆Fichey will leverage solid professional foundations and an international perspective to help Chinese brands shine on the world stage.

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